in 26th nov, 2016 “ quality promotes industry” activity summarization convention organized by china petroleum and chemical industry federation(cpcif) was convened in beijing. on the convention, bluestar dongda was been awarded as “brand development model enterprise” honorary title of china petrochemical industry. it’s an another special honour of bluestar dongda after four consecutive years been awarded “well-known brand”, and added an important intangible asset for the brand value promotion of our company.
this award was been organized by cpcif. it’s designed to guide enterprises to promote brand developing abilities continuously, strengthen brand constructions, elevate enterprises’ brand management abilities, enhance enterprises’ brand value and competitive power. after reviewed by specialists and verified by cpcif 9 enterprises was been awarded the “2016 brand development model enterprise” of china. bluestar dongda is the sole enterprise of pu industry to be awarded this title.
recent years, bluestar dongda promoted products quality continuously, enhanced brand developments, drafted stricter company standards as internal control targets on the basic of national standards and industry standards. our products are tested before leaving our factory according the company standards, to raise the product quality standard. bluestar dongda actualized the marketing strategy of “ large customer, big market”, guaranteed by high quality products, reasonable price, circumspect service, established the industry foremost brand by differentiating products positioning the market area and subdividing the market.
our company takes market as the center, takes customers demand as the focus, shifts from production driven operation mode to market driven enterprise, decides production and salesmen according the market, constructs internal production, supply and marketing, storage, research and development, financial and other operation response and performance evaluation system, continuously optimize our supply chain management; focus on customer demand, through differentiated services, and constantly improve the core customers’ satisfaction, so we have become high grade products supplier for a number of internationally renowned enterprises.
this award of the petrochemical industry "brand cultivation demonstration enterprise" title, will further enhance the bluestar dongda polyether products market position and market share, as well as lay a solid foundation to upgrade the company's brand, and consolidate the status of the industry.